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Market Research Survey – 101 Guide

Market Research Survey – 101 Guide

Market Research Surveys enable businesses to go above and beyond before introducing a new concept into the market. Such efforts amplify the probability of winning amidst fierce competition. However, not every concept thrives. The majority of such endeavors turn out to be failures.  So how do you explore the depths of your target market and...
How to Find Survey Participants & Respondents

How to Find Survey Participants & Respondents

There are over 7.8 billion people on this blue planet, and still finding your ideal survey respondents can be a huge challenge.  The people who take your survey are really important. In most cases, the right survey participants can bring the difference between a successful survey and a not-so-successful one. Now, modern entrepreneurs love to...
15+ Best Mobile In-App Feedback Tools

15+ Best Mobile In-App Feedback Tools

In-app feedback tools help businesses to collect real-time customer feedback, which is essential for a thriving business strategy. It helps determine what are the best and worst features of their products, and where they should direct their business efforts.  In-App feedback mechanisms are convenient, which allow users to share their concerns without disrupting their mobile...
Likert Scale: Definition, Types, Questions & Advantages

Likert Scale: Definition, Types, Questions & Advantages

Likert Scale is the perfect means for collecting focused opinions on a particular topic. At times, a simple yes or no could be sufficient when you need to survey customers, employees, or target audiences about their perceptions and opinions. However, when you are required to dig deeper into the respondent’s thoughts, you’ll need a different survey option....
Customer Lifetime Value: An Ultimate Guide

Customer Lifetime Value: An Ultimate Guide

Customer lifetime value (CLV) is calculated in business marketing strategies to see the bigger picture. Many businesses focus on long-standing relationships and success, and not just on one-time sales. For businesses looking to acquire and retain valuable customers, understanding the lifetime value of a customer is important. In simple terms, it is a metric that calculates how...
10 Best Wufoo Alternatives and Competitors

10 Best Wufoo Alternatives and Competitors

If you’ve been using Wufoo and looking for Wufoo alternatives, then you’ve come to the right place. New software solutions are released frequently, and you can always find a better and more robust alternative to meet your needs. This is what we’re going to discuss in this post – tools similar to Wufoo so that...
Voice of the Customer Survey: Questions, Examples, Templates & Methodologies

Voice of the Customer Survey: Questions, Examples, Templates & Methodologies

Voice of the Customer (VoC) surveys are used to analyze the gap between customer expectations and reality. VoC programs incorporate various methods, however, the voice of the customer survey remains the key part among all methods.  Data collected from VoC surveys must be captured from the end-to-end customer journeys at every touchpoint, and portrayed into...
25 Best Google Forms Alternatives and Competitors

25 Best Google Forms Alternatives and Competitors

With an increasing number and identical interfaces of Google forms alternatives, it has become a challenge to choose the best one for your business. While some tools are free and easy to use, they still lack potential features when compared with their counterparts.  Google forms is one such tool that despite its high popularity, fails...
75+ Student Survey Questions to Collect Valuable Students Feedback

75+ Student Survey Questions to Collect Valuable Students Feedback

Student survey questions help school administrators to periodically collect feedback and suggestions from the students to improve student engagement. This can be simply done by frequently sending out student surveys. A perfect blend of funny and serious student survey questions helps in bridging the gap between students’ expectations and reality about a school’s educational practices....
150+ Poll Questions to Engage Your Target Audience

150+ Poll Questions to Engage Your Target Audience

At some point in time, we all have answered a poll – Whether it was a question about our ideal election candidate or our favorite beverage brand. We love when somebody cares about our opinions.  And just like online surveys, poll questions are also a great way to gauge public opinion on a specific topic....