Survey & Questionnaires Blogs

Popular Articles

21 Diversity, Equity, and Inclusion Survey Questions to Ask

21 Diversity, Equity, and Inclusion Survey Questions to Ask

The global workforce is evolving with diversity, equity, and inclusion (DEI), becoming the watchword of the time. Especially Gen Z; they are not only the most diverse workforce, but they embrace diversity. As a result, implementing DEI programs is becoming the number one priority for HRs and managers. But it is easier said than done. ...
Focus Group in Market Research: Types, Examples and Best Practices

Focus Group in Market Research: Types, Examples and Best Practices

Focus Group is one of the critical components of market research. It is an interactive group discussion method where selected participants share their thoughts on a particular product, service, or other things.  Suppose you are planning to launch a new product in the market. But before that, you want to undertake extensive market research to...
75+ Customer Retention Statistics You Should Know

75+ Customer Retention Statistics You Should Know

Modern-day businesses are leaving no stone unturned to overcome the digital transformation challenges – thinking that it’s the only necessity for plausible results.  If you think the same, then you must reconsider your approach. The terms “Customer Retention” and “Customer Churn” should be on the exact same page. A general overview of customer retention statistics...
The CES Guide: What Is a Good Customer Effort Score

The CES Guide: What Is a Good Customer Effort Score

Customer effort score is based on the notion that the easier you make it for your customers to do business with you, the more likely they will return. Of course, everyone likes to purchase from a brand where the buying process is easy, and you do not have to make a lot of effort to...
Qualitative Research Methods: Types, Examples and Analysis

Qualitative Research Methods: Types, Examples and Analysis

Qualitative Research Methods: a phrase that comes into mind when you want to get inside your customers’ heads to understand their thoughts and feelings. Clearly, numbers will not provide a complete picture if you want to understand people’s perceptions, beliefs, and emotions. For example, suppose you own a bakery and want to know why the...
How to Calculate NPS(Net Promoter Score)

How to Calculate NPS(Net Promoter Score)

Do all your customers give you a five-star rating on online review forums? Yes..No..or Maybe. Customers these days expect more than just routine delivery of products and services. They value round-the-clock customer support, expect the product features to be top-notch, and cherish organizations that value their feedback. Despite your best efforts, you may find that...
Quantitative Research: Types, Characteristics, Methods & Examples

Quantitative Research: Types, Characteristics, Methods & Examples

Quantitative research is a fantastic research methodology as it helps you understand a problem or an already formed hypothesis by generating numerical data. The results don’t end here, as you can process these numbers to get actionable insights that aid in decision-making.  You can use quantitative research to quantify opinions, behaviors, attitudes, and other definitive...
What is a Web Survey: Definition, Types & Characteristics

What is a Web Survey: Definition, Types & Characteristics

Who can tell you what your customers want in the best manner possible? The answer is – Your customers! But how do you understand the needs, pain points, and requirements your customers have without undertaking time-consuming surveys, one-on-one interviews, and full-scale market research? All you need are free web surveys – an excellent tool to...
How to Find Survey Participants & Respondents

How to Find Survey Participants & Respondents

There are over 7.8 billion people on this blue planet, and still finding your ideal survey respondents can be a huge challenge.  The people who take your survey are really important. In most cases, the right survey participants can bring the difference between a successful survey and a not-so-successful one. Now, modern entrepreneurs love to...
What Is a Good Net Promoter Score?

What Is a Good Net Promoter Score?

What do we do when we have to make big, life-changing decisions?  We talk to our friends and family and take recommendations from them regarding whether we should proceed or not.  We may not accept all their suggestions, but we do ask them just to get different perspectives and finally make a thoughtful decision. Right? ...