Survey & Questionnaires Blogs

Email surveys are a non-intrusive and cost-effective method to keep a pulse on your audiences’ needs and expectations. Whether you wish to gauge customer satisfaction or monitor employee engagement, an email questionnaire can do the trick.  But what makes email the ideal channel for feedback collection?  Emails can be one of the most efficient channels...

The secret to creating a positive customer experience is to listen to your customer’s feedback and leverage it to improve your products and services.  That’s where the customer feedback loop fits in. And we all know that a positive customer experience is the sure-shot way of driving customer loyalty and turning passive into promoters. A...

How do you measure the customer loyalty of your brand? There is no better way to gauge customer satisfaction and loyalty than by measuring the likelihood that they will endorse your products and services to others. Of course, if a customer is satisfied with your product, then only they will refer it to their friends...

In today’s customer-centric environment, merely placing a product in the market is not enough. As a business, you must be on your toes to implement any change the customer seeks in real-time. But how do you find out what the customer wants? Relax. It’s not rocket science! Identifying what the customer wants can be as...

Market research tools are a must-have if you wish to conquer the battlefield that the eCommerce industry is. You may think you know everything about your target audience, but here’s the problem – the landscape of your audience’s mind (and, by extension, the market) is constantly changing. The ever-dynamic scenario means without enough data to...

Are you on the lookout for the best SurveyMonkey alternatives? Sit back and relax as your search ends right here. Be it due to its catchy name or impressive features, SurveyMonkey has become a popular survey platform. Whether you wish to capture feedback from customers, employees, or people in your target markets, this tool will...

How to improve customer satisfaction?  One way is to collect customer feedback and act on it which will help you understand what works well with your brand and what you need to improve or change completely. Imagine one day you wake up and discover that half of your customers have switched to the competitors, dropping...

Soliciting feedback from employees can be a mundane activity, but it doesn’t have to be!  With the right human resource survey questions, you can actively seek actionable employee feedback without putting them through the harrowing process of filling out long-drawn forms. HR professionals are deputed to foster an inclusive and positive environment in the workplace....

NPS survey tools are on the lips of every budding entrepreneur and customer success manager. But is this metric still relevant?  Net Promoter Score was first introduced in the year 2003 as a new way to measure customer relationships and loyalty. Almost two decades later, the metric has not lost its charm; in fact, CX...