Survey & Questionnaires Blogs

“How many questions should I include in my survey?” “With limited survey questions, will I be able to collect enough information from my target audience?” “Or, will a large number of questions tire my customers and make them drop out of my survey?” You might have faced the above dilemmas while creating a survey. As...

Finding the right target audience for your survey can make a valuable difference between collecting relevant data and pilling heaps of unrelatable answers. If you cannot spot your right audience you will end up collecting irrelevant, vague, and inaccurate data for your research.  This is where screening survey questions come to your rescue! Screening survey...

According to Vince Lombardi, it takes months to find a customer but seconds to lose one. Hence, customer satisfaction at every point of the customer journey should be the number one priority for any organization. Customer feedback is one of the easiest ways to understand customer satisfaction. Are they happy with your products and services?...

The telephone company solved John’s complaint within 24 hours. Hence, he was more than happy to respond to a follow up customer survey. Question 1: How would you rate your overall customer service interaction? { John gives a five star!} Question 2: What attributes did you like the most about our customer service representative? (minimum...

Designing elaborate surveys and receiving less response? Don’t worry, you are not alone. It happens with every organization. When you ask similar multiple questions back to back in a survey, it can bring in redundancy and bore your survey takers. A lengthy survey also implies higher response time. Research suggests that a good survey on...

Imagine there is a customer browsing your product page for a while. The customer explores the product images, scans through the features, checks the pricing, and hits the ‘Buy now’ button.  After encountering multiple slow loading pages, the customer leaves without making the purchase. Now, what went wrong?  The customer did not have a seamless...

Let’s consider a scenario. You send an email to your customers asking for their feedback. You are confident about the response because you have added all the possible questions. But, one week down the line…. You receive the responses – hardly any numbers! You scratch your head thinking about the errors, and your enthusiasm goes...

The best product managers draw inspiration from customers to build powerful solutions that resonate with the target audience. For that, you need to hear the voices of your target users, and product survey questions are your best bet. As Noah Shrader, Product Manager at Lightstream Memphis, rightly said: “When collected intentionally, rigorously and consistently, user...

Your brand philosophy might have its roots in creating top-notch products or services. But can you really deliver in the long run if the service quality is ignored?  Poor service quality can cost your business, whether you are a month old startup or a decade old enterprise. “33% of Americans say they’ll consider switching companies...

The effectiveness of the surveys comes down to the questions you ask. And, if you are still trying to come up with the perfect questions to gain adequate information from your target audience, open-ended questions are infallible. Open-ended questions seek answers from respondents in their own words, helping gain visibility into their unique experiences. Such...