Survey & Questionnaires Blogs

“What is margin of error?” You must have spotted the plus and a minus sign together with a digit, like this ±1. This value of the plus-minus sign and a number is nothing but the margin of error of the survey results. The margin of error shows the error in the calculation of survey results....

Today, customers have diverse needs and one solution for all isn’t going to work. The identification of what customers want is important and based on different factors, marketers need to divide people into market segments. That’s exactly what market segmentation is all about! With the help of certain shared factors, a wide population can be...

No matter which data collection method you end up choosing, there is a list of challenges your business may end up facing. Some of these challenges are: Failed leadership while collecting data for research Capturing poor quality data that further results in waste of time & resource Missing out on flexible infrastructure that helps you...

Depression, stress, anxiety, loneliness. These are the topics you must have heard on famous Ted Talks but together they are causing a pandemic that is far more fatal than any virus.  Mental health has long been a taboo in almost every country. Although businesses have responded with initiatives like mental health days, counseling, meditation apps,...

What is the one thing that helps you survive, sustain, and succeed in the long run?  Goes without saying – It is your undying commitment towards customers! Since customers have the power to make your brand or jeopardize its image, it’s crucial for you to continually mold your offerings to their needs and build experiences that...

Unsure of your target audience’s preferences and how to convert your company’s leads into sales? A/B testing can reveal what copy and messaging your audience responds best to. But besides copy, there are plenty of other trigger points A/B testing can uncover.  Landing pages, websites, and emails are popular content assets companies run A/B tests...

‘Quantitative data’ can be understood as something that can be counted and measured. It is a simple concept that offers insight into the number of required variables. As a business, you have been using qualitative data for different purposes. Think of the time when you wished to know how many repeat customers you have or...

You don’t have to be a data scientist in order to know how to analyze survey data. All you need to know are some impeccable methods that can get the job done.  Even a small survey shared with your audience can offer an overwhelming amount of data and leave your team feeling anxious. How do...

While collecting data from various types of surveys and questionnaires, marketers often make use of 4 types of data measurement scales, namely: Nominal, Ordinal, Interval, and Ratio Scale.  Among all, the ratio scale adequately serves the purpose as it possesses all the qualities of other measurement scales (Nominal, Ordinal, and Interval scales). However, the classification...