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Close-Ended Questions: Definition, Types & Examples

Close-Ended Questions: Definition, Types & Examples

Close-ended questions are best for you if you are looking to collect survey responses within a limited frame of options. They are framed to collect primary data and are the basis of all statistical analysis techniques applied to questionnaires and surveys. The only way to understand what is on your customer’s minds is to ask...
How to Write Quantitative Research Questions: Types With Examples

How to Write Quantitative Research Questions: Types With Examples

For research to be effective, it becomes crucial to properly formulate the quantitative research questions in a correct way. Otherwise, you will not get the answers you were looking for. Has it ever happened that you conducted a quantitative research study and found out the results you were expecting are quite different from the actual...
20 Effective Strategies to Increase Customer Retention in 2022

20 Effective Strategies to Increase Customer Retention in 2022

Looking to implement customer retention strategies? Read this guide. Have you ever wondered why there is no increase in your overall business revenue despite frequently acquiring new customers? This may be due to the fact that your old customers are not coming back to buy your products or services. Modern-day businesses primarily focus on attracting...
Employee Pulse Surveys: Everything You Need To Know

Employee Pulse Surveys: Everything You Need To Know

Pulse surveys help you listen to your customers and employees and keep track of their changing feelings. These surveys help you gauge customers’ and employees’ feelings about your products, services, offerings, work environment, policies, and much more. Let’s discuss in detail what is a pulse survey, its importance, types, uses, and how to create one...
Multiple Choice Questions With Types & Examples

Multiple Choice Questions With Types & Examples

Whether it is choosing your next holiday destination or an ice cream flavor, making a choice is sometimes the most difficult thing in life.  However, if there is anything that can make such decisions easier, it is a list of options. Well, multiple-choice questions are about that!  A well-framed multiple-choice question offers two or more...
How to Write Awesome Qualitative Research Questions: Types & Examples

How to Write Awesome Qualitative Research Questions: Types & Examples

Unlike the statistical research methodologies, where the results can be extended to a wider population, qualitative research questions focus on in-depth reasoning and quality of results. The qualitative research questions consider the “why and how” aspects of decision-making and don’t require any statistical tools in the analytical process, as done in the other statistical analysis....
Your Ultimate Guide to Brand Perception

Your Ultimate Guide to Brand Perception

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of...
10 Best Customer Satisfaction Metrics In 2022

10 Best Customer Satisfaction Metrics In 2022

It’s essential to understand which customer satisfaction metrics are worth considering and what potential they hold. Stats suggest that: 67% of consumers stated good customer experience as the top reason for coming back to business. (ICSC) 1 in 3 customers agreed that they will pay more if they receive a higher level of customer service....
15+ Best Mobile In-App Feedback Tools in 2022

15+ Best Mobile In-App Feedback Tools in 2022

In-app feedback tools help businesses to collect real-time customer feedback, which is essential for a thriving business strategy. It helps determine what are the best and worst features of their products, and where they should direct their business efforts.  In-App feedback mechanisms are convenient, which allow users to share their concerns without disrupting their mobile...
Qualitative vs Quantitative data: Difference, Methods & Analysis

Qualitative vs Quantitative data: Difference, Methods & Analysis

“Qualitative vs. quantitative data: Which one is better?” “What is the difference between the two?” “Which type of data will give the best result for my research?” These are the questions that come to mind whenever you undertake a research project.  Especially when you are involved in the data science or statistics field, it becomes...