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Customer Segmentation: A Hands-on Guide for Businesses

The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.”-Kerry Stokes. The importance of personalized customer experiences cannot be overstated enough. However, customer needs and preferences vary vastly. This makes it challenging to keep up with the demands and offer relevant services. Enter- customer segmentation!...

Client Onboarding Questionnaire: Best Practices & 20+ Questions

If we are being honest, no one is a fan of the constant back and forth of emails that goes into collecting information for starting a new project. Perhaps this is why over 90% of customers feel businesses could do better when it comes to onboarding experiences. How you start the relationship with your clients...

What is the Purpose of Surveys & What Are Its Benefits?

““Why” and “how” are words so important that they cannot be too often used.” – Napoleon Bonaparte. Surveys help you answer a range of whys and hows! You might be sending out surveys day in and day out, but unless you are mindful of the purpose of survey, you will not be able to achieve...

Measuring Customer Loyalty: 12 Proven Metrics

The Pareto Principle states that 80% of your business comes from 20% of your customers. This puts loyal customers at the apex of your business performance enhancement strategy. To identify who your most valuable customers are, you should measure customer loyalty metrics. Loyal customers are emotionally connected to a business. Such loyalty stems from top-notch...

Your Ultimate Guide to Brand Perception

“Your brand is what other people say about you when you are not in the room.”– Jeff Bezos, founder of Amazon Be it a small or a big business, having a good brand perception is a universal business goal. Brand perception is a crucial indicator of how well your customers are able to connect...

Employee Feedback: 20 Great Examples & It’s Importance

The term “employee feedback” doesn’t trigger pleasant memories in most employees. In fact, quite contrarily, it is mostly considered as the harbinger of discomfort, anxiety, and harsh criticism raining down from supervisors. However, a healthy feedback loop is what sustains long-term growth. It makes one aware of where change is necessary and the challenges that...

11 Best Online Form Builders in 2023 (Free + Paid)

Collecting contacts or capturing leads – forms still remain well-nigh unmatched whenever there’s a need for gathering information, and you know it. While these are some solid use cases indeed, why do you need to invest in the best online form builder for your business? Or, actually, why do you need a form builder at...

10 Best Formstack Alternatives in 2023 (Pricing + Features)

Looking for the best Formstack alternatives? You have come to the right place. Let’s explore what we have in store for you. When it comes to finding tools for creating surveys and online forms, the choices are unlimited. It is true that the market is saturated with all kinds of software to simplify your tasks,...

Top 5 Online Survey Distribution Methods of All Time

There was a time when businesses had to run after customers with survey hand-outs – leading to frustrated customers and dejected employees. Isn’t it heartbreaking when customers refuse to fill out your survey or make paper planes out of them? Don’t worry. It doesn’t have to be like that. To send a survey, you do...

14 Best Typeform Alternatives in 2023 (Affordable + Better)

On the quest to find the best Typeform alternatives? You’ve reached the right place. While Typeform is a leading survey software used across marketing, HR, customer success, and education divisions, it is highly unlikely that every business would benefit from its implementation. There are several shortcomings of the software, including its pricing, complicated interface, and...

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