Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

Mental Health Questionnaire: 40+ Questions That Matter

Reviewed by Oneisha Wiggins, Customer Experience Subject Matter Expert Written by Updated: 21 Oct, 2025
Depression, stress, anxiety, loneliness. These are the topics you must have heard on famous Ted Talks but together they are causing a pandemic that is far more fatal than any virus.  Mental health has long been a taboo in almost every country. Although businesses have responded with initiatives like mental health days, counseling, meditation apps,...
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15 Ways to Collect Customer Feedback and Make the Most of It

Written by Updated: 25 Jun, 2025
What is the one thing that helps you survive, sustain, and succeed in the long run?  Goes without saying – It is your undying commitment towards customers! Since customers have the power to make your brand or jeopardize its image, it’s crucial for you to continually mold your offerings to their needs and build experiences...
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A Complete Guide to A/B Testing

Written by Updated: 8 Oct, 2025
Unsure of your target audience’s preferences and how to convert your company’s leads into sales? A/B testing can reveal what copy and messaging your audience responds best to. But besides copy, there are plenty of other trigger points A/B testing can uncover.  Landing pages, websites, and emails are popular content assets companies run A/B tests...
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What Is Quantitative Data: Types With Examples

Reviewed by Oneisha Wiggins, Customer Experience Subject Matter Expert Written by Updated: 22 Oct, 2025
‘Quantitative data’ can be understood as something that can be counted and measured. It is a simple concept that offers insight into the number of required variables. As a business, you have been using qualitative data for different purposes. Think of the time when you wished to know how many repeat customers you have or...
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Survey Analysis Methods: Clean, Code, Conclude

Reviewed by Oneisha Wiggins, Customer Experience Subject Matter Expert Written by Updated: 22 Oct, 2025
An online survey tool may help you create and distribute surveys, but the real challenge lies in making sense of it all and turning raw numbers into actionable insights. If you are looking for ways to accomplish that, you are in the right place. Remember, survey data analysis doesn’t require a degree in data science—just...
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Rating Scale: Choose the Type That Gets Honest Answers

Reviewed by Oneisha Wiggins, Customer Experience Subject Matter Expert Written by Updated: 22 Oct, 2025
Forget surveys, have you ever rated an Uber driver or checked the ratings before purchasing something online?  Chances are, yes!  Most of us were familiar with the concept of “rating” long before we knew about survey tools. Rating questions gained popularity largely because of how simply yet accurately they can quantify data, measure customer satisfaction,...
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What Is a Ratio Scale? Explore Benefits, Characteristics & Examples

Written by Updated: 3 Feb, 2025
While collecting data from various types of surveys and questionnaires, marketers often use four types of data measurement scales: Nominal, Ordinal, Interval, and Ratio Scale. Among these four,  nominal scales simply name things, ordinal scales provide order, and interval scales show the distance between data points. However, only the ratio scale allows for true comparisons...
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90+ Market Research Questions to Ask Your Customers

Written by Updated: 12 Feb, 2025
Market research questions can help you capture the best insights when you are up for launching a new product or a feature.  Sending out such surveys about market needs and preferences enables companies to understand how their target market feels and behaves. But why market research surveys? Because market trends change with the change in...
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Product Market Fit: An Ultimate Guide

Written by Updated: 31 Jan, 2025
Product-market fit is integral for the sustenance and success of any enterprise.  Ensuring that your customers see adequate value in your product is essential to maintaining and improving profitability. This is why assessing product-market fit is an important undertaking, whether you are launching a new product or revamping an existing one.  It helps you answer...
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Methods of Analyzing Qualitative Data: From Raw to Results

Written by Updated: 22 Oct, 2025
Market research experts and statisticians rely so much on numerical data that they forget to ask the bigger questions.  “What sets us apart from the competition? What can we do to improve our product?” Qualitative data can help you get in-depth, intimate answers to such big questions that can never be discovered using a quantitative...
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