Emma David

Product survey questions are your best bet to really get inside your target users’ heads, helping you craft offerings that hit the mark. As a product manager, using these insights lets you build solutions that truly resonate with your audience and, ultimately, boost your business. You can see a great example of this in this...

Imagine you’re having a conversation with a friend. To find out how they are, do you hand them a list of yes/no checkboxes or multiple-choice options? Of course not. You ask, listen, and let them describe their experience in their own words. This is exactly the idea behind using open-ended survey questions.  When you let...

Let’s begin with a quick COVID-19 Poll. If you answered (1) or (2), you have clearly adapted to the new normal – working from home. However, if your answer was (3) or (4), it is pretty evident that your overall productivity has taken a heavy hit.  This is the case with millions of employees across the globe in the...

Have you ever hesitated to include demographic questions in a survey, unsure whether asking about age, gender, or income is appropriate—even if responses are anonymous? You’re not alone. Many people, including your customers, are cautious about sharing personal details. Yet, demographic questions are vital for gaining a deep understanding of your customer base. These questions...