Emma David, Author at ProProfs Survey Blog

Articles by Emma David

Lead Generation Survey Best Practices

Written by Emma David Updated: 8 Oct, 2025

zLead generation is necessary for the survival and growth of any organization. Not just that, it is important to convert and nurture each of your leads to make them your lifelong customers. But, lead generation is not as easy as pie. Both the quality and quantity of leads matter a lot. “According to Hubspot research, ...

11 SoGoSurvey Alternatives & Competitors for 2026

Written by Emma David Updated: 19 Jan, 2026

SoGoSurvey is one of the popular and reliable online survey tools used by individuals and businesses alike. With the SogoSurvey cloud based platform, you can easily create multilingual surveys, polls, forms, quizzes, and other types of assessments. This amazing platform gives the option to choose from versatile survey templates to create an employee engagement survey,...

How to Create Popup Surveys for Your Website

Written by Emma David Updated: 12 Aug, 2024

It is quite common to encounter the attractive popup widget that greets you when you scroll through any website page. The questions that show up on the widget varies from page to page! Are you visiting our website for the first time? Have you found the product feature that you were looking for? Are you...

Another Word for Detractors? Turn Critics into Promoters

Written by Emma David Updated: 22 Oct, 2025

As an organization, it is natural for you to expect positive feedback from your customers. We all love this bunch of promoter customers who constantly give us high ratings and make repeated purchases with our brands. In contrast, why are we skeptical while dealing with the detractors? These groups of customers are the vocal critics...

Number of Questions in a Questionnaire: Data-Backed Guide

Written by Emma David Updated: 22 Oct, 2025

“How many questions should I include in my survey?” “With limited survey questions, will I be able to collect enough information from my target audience?” “Or, will a large number of questions tire my customers and make them drop out of my survey?” You might have faced the above dilemmas while creating a survey. As...

How to Use Screening Survey Questions Like a Pro

Written by Emma David Updated: 31 Jul, 2024

Finding the right target audience for your survey can make a valuable difference between collecting relevant data and pilling heaps of unrelatable answers. If you cannot spot your right audience you will end up collecting irrelevant, vague, and inaccurate data for your research. This is where screening survey questions come to your rescue! Screening survey...

Advantages and Disadvantages of Customer Surveys Explained

Written by Emma David Updated: 22 Oct, 2025

According to Vince Lombardi, it takes months to find a customer but seconds to lose one. Hence, customer satisfaction at every point of the customer journey should be the number one priority for any organization. Customer feedback is one of the easiest ways to understand customer satisfaction. Are they happy with your products and services?...

Problems With Surveys You Can Fix Today

Written by Emma David Updated: 22 Oct, 2025

The telephone company solved John’s complaint within 24 hours. Hence, he was more than happy to respond to a follow up customer survey. Question 1: How would you rate your overall customer service interaction? { John gives a five star!} Question 2: What attributes did you like the most about our customer service representative? (minimum...

Matrix Survey: Definition, Examples & How to Build

Written by Emma David Updated: 19 Jan, 2026

Tired of low response rates to your surveys? Matrix survey questions might be the solution! By clustering related queries in a row-column format, these questions reduce redundancy and keep surveys concise—ideally under 5 minutes. This approach not only makes the survey process quicker but also more engaging for respondents. Let’s explore how matrix survey questions...

How to Calculate Customer Effort Score to Grow Your Business

Written by Emma David Updated: 12 Aug, 2024

Imagine there is a customer browsing your product page for a while. The customer explores the product images, scans through the features, checks the pricing, and hits the ‘Buy now’ button. After encountering multiple slow loading pages, the customer leaves without making the purchase. Now, what went wrong? The customer did not have a seamless...