Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

Top 10 SurveyPlanet Alternatives for Better Data Collection

Written by Updated: 16 Sep, 2025
SurveyPlanet – an undoubtedly popular online survey software that offers a host of features like unlimited responses, pre-written surveys, customizable themes, in-app reports, and more. However, it is not devoid of limitations, nor can it cater to all requirements now that the applications of surveys have become so diversified. Irrespective of why you want to...
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Best Survey Software for Academic Research in 2026

Written by Updated: 19 Jan, 2026
The field of education is constantly evolving, and surveys undoubtedly play a key role in gathering the data necessary to keep up with the changes. But let’s face it—academic surveys require a whole different level of precision and deeper analytics to get reliable results. That’s why choosing the right academic survey software is so important....
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10 Best Healthcare Survey Software for 2026

Written by Updated: 19 Jan, 2026
Healthcare survey software is revolutionizing the way healthcare professionals collect and analyze data. From patient feedback to research studies, these tools offer user-friendly interfaces, customizable templates, and advanced reporting features that make data collection and analysis a breeze. But how do you find the right choice in a sea of millions? Quite an impossible feat...
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10 Best LimeSurvey Alternatives & Competitors (Free+Paid) for 2026

Written by Updated: 16 Sep, 2025
Looking for a good alternative to the LimeSurvey tool? Well, we got you covered. Limesurvey is a fantastic open-source application with tons of features to create and manage surveys. Those who have used it know it’s a solid survey software option. So why would anyone look for an alternative? Because each customer is different and...
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10 Best WPForms Alternatives & Competitors for 2026

Written by Updated: 19 Jan, 2026
If you are searching for WPForms alternatives, this blog is for you. WPForms is one of the most popular form builder plugins for WordPress sites. It provides a ton of features to build different form types like registration, feedback, order, and more. But that doesn’t mean it’s a good fit for every business. So many...
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Customer Experience Software: The 2026 Guide to Tools, Comparisons & Smarter CX

Written by Updated: 19 Sep, 2025
Your competitor can copy your features or pricing. What they can’t copy overnight is how your customers feel when they interact with you. That’s customer experience—and in  , it’s the ultimate differentiator. Customer experience software helps businesses collect feedback (NPS, CSAT, CES), manage support, centralize data, and analyze sentiment. In short, it shows you what...
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Net Promoter Score: The Ultimate NPS Survey Guide for Growth

Written by Updated: 19 Jan, 2026
“Loyalty cannot be blueprinted…it is a force which leaps into being only when conditions are exactly right for it – and it is a force very sensitive to betrayal.” – Maurice Franks With the majority of a business’s revenue depending on how loyal its customers are, brand loyalty is a metric one can seldom afford...
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What Is Employee Net Promoter Score: Pros, Insider Tips & How to Measure

Written by Updated: 21 Jan, 2025
A reliable and dedicated workforce is critical to sustaining a business and promoting growth. And it all starts with a positive and growth-driven work environment. Otherwise, you’re basically pushing your people toward the next best opportunity. But here’s a minor hiccup: How can you measure employee satisfaction and loyalty to create such a workforce? Enters...
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30+ Employee Exit Survey Questions That Reveal Why

Written by Updated: 19 Jan, 2026
It’s always tough to see top talent go. But their departures can be a goldmine of insights if we ask the right questions. That’s where employee exit surveys come in. They help us understand why employees leave and show us how we might keep others from doing the same. What should you ask in these...
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How Demographics Surveys Make Marketing Metrics Stand-Out

Written by Updated: 9 Aug, 2024
Do you include a demographic survey as a part of your product research strategy?  Without demographic information, your entire marketing strategy can seem directionless. It is nearly impossible to create a marketing plan for your target market without knowing a few basic background information about them.  Let’s face it: The thousands of megabytes of data...
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