Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

How Demographics Surveys Make Marketing Metrics Stand-Out

Written by Updated: 9 Aug, 2024
Do you include a demographic survey as a part of your product research strategy?  Without demographic information, your entire marketing strategy can seem directionless. It is nearly impossible to create a marketing plan for your target market without knowing a few basic background information about them.  Let’s face it: The thousands of megabytes of data...
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Sample Survey Introduction: Win Trust in 30 Seconds

Written by Updated: 22 Oct, 2025
Survey research is a powerful tool for gathering insights and feedback from your target audience. But if your survey introduction is lackluster or confusing, it can significantly impact the quality of the data you collect. That’s why it’s essential to master the art of crafting effective survey introductions that engage your audience and set the...
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30+ Employee Motivation Survey: Questions That Reveal Drivers

Written by Updated: 15 Oct, 2025
Employee productivity is subject to several factors. Perhaps one of the most impactful factors is how motivated and passionate they feel about the work they do. Globally, disengaged employees result in a loss of $7.8 trillion in terms of productivity. This is why overlooking employee satisfaction and motivation can be highly risky. Employee motivation surveys...
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Customer Segmentation: A Hands-on Guide for Businesses

Written by Updated: 26 Nov, 2024
The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.”-Kerry Stokes. The importance of personalized customer experiences cannot be overstated enough. However, customer needs and preferences vary vastly. This makes it challenging to keep up with the demands and offer relevant services.  Enter- customer segmentation!...
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Prospective Client Questionnaire That Qualifies Fast

Written by Updated: 22 Oct, 2025
If we are being honest, no one is a fan of the constant back and forth of emails that goes into collecting information for starting a new project. Perhaps this is why over 90% of customers feel businesses could do better when it comes to onboarding experiences. How you start the relationship with your clients...
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Purpose of Survey: Why, When, and What to Measure

Reviewed by Oneisha Wiggins, Customer Experience Subject Matter Expert Written by Updated: 22 Oct, 2025
Surveys help you answer a range of whys and hows! ““Why” and “how” are words so important that they cannot be too often used.” – Napoleon Bonaparte. You might be sending out surveys day in and day out, but unless you are mindful of the purpose of survey, you will not be able to achieve...
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Measuring Customer Loyalty: 12 Proven Metrics

Written by Updated: 23 Apr, 2025
The Pareto Principle states that 80% of your business comes from 20% of your customers.  This puts loyal customers at the apex of your business performance enhancement strategy. To identify who your most valuable customers are, you should measure customer loyalty metrics. Loyal customers are emotionally connected to a business. Such loyalty stems from top-notch...
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Brand Perception Survey Questions: A Roadmap to Gauging Brand Image

Written by Updated: 23 Oct, 2024
“Your brand is what other people say about you when you are not in the room.” –    Jeff Bezos, Founder, Amazon Brand perception survey questions are the key to understanding how your audience truly views your brand. Whether you’re a startup or an established player, how customers perceive your brand shapes everything from brand...
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Employee Feedback: 20 Great Examples & It’s Importance

Written by Updated: 30 Aug, 2024
The term “employee feedback” doesn’t trigger pleasant memories in most employees. In fact, quite contrarily, it is mostly considered as the harbinger of discomfort, anxiety, and harsh criticism raining down from supervisors. However, a healthy feedback loop is what sustains long-term growth. It makes one aware of where change is necessary and the challenges that...
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12 Best Online Form Builder Tools in 2025

Written by Updated: 16 Sep, 2025
Collecting contacts or capturing leads – forms still remain well-nigh unmatched whenever there’s a need for gathering information, and you know it. While these are some solid use cases indeed, why do you need to invest in the best online form builder for your business? Or, actually, why do you need a form builder at...
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