Emma David, Author at ProProfs Survey Blog

Articles by Emma David

12 Best Customer Feedback Tools to Consider in 2026

Written by Emma David, Market Research Specialist Updated: 19 Jan, 2026

Customers are the lifeblood of any business, and their feedback and loyalty shape strategies, products, and services – ultimately determining a company’s success and longevity. Customer feedback survey tools are a must for gathering insights that could propel your business forward, so choosing one with utmost care is essential. That said, with innumerable tools inundating...

What Are the Essential New Hire Onboarding Survey Questions?

Written by Emma David Updated: 9 Aug, 2024

Here’s the thing: onboarding isn’t just paperwork and a tour of the coffee machine. It’s about setting new hires up for success and ensuring they feel valued and engaged. New hire onboarding survey questions are your secret weapon in this mission. These questions aren’t just about ticking boxes; they’re a direct line to understanding their...

14 Employee Retention Strategies Every Leader Should Use

Written by Emma David Updated: 18 Dec, 2025

I’ve learned the hard way that keeping great people isn’t about free pizza Fridays or fancy slogans on the wall. It’s about building an environment where your team actually wants to stay because they see growth, respect, and balance in the work you offer. When you get it wrong, turnover doesn’t just hurt morale: it...

How to Measure Customer Experience With CS Metrics

Written by Emma David Updated: 10 Aug, 2024

If you are here, you are probably searching for ways to measure customer experience. The concept of customer experience may not be new, but not everyone is aware of how to create strategies to embrace it. The fast-paced market imposes a lot of challenges for businesses and, they tend to lose a firm grasp on...

What Questions to Ask in an Employee Engagement Survey? A Handy Guide

Written by Emma David Updated: 11 Dec, 2024

Every other business is facing the “disengagement” pandemic. Whether it is due to a stressful work environment or unsatisfactory pay, employees are showing high levels of disengagement. So how do you know what your employees feel about their workplace? Are they passionate about their work? Are they facing any hurdles? Employee engagement surveys can give...

30+ Employee Benefits Survey Questions to Ask

Written by Emma David Updated: 10 Aug, 2024

For any thriving business, investing in employee happiness is a cornerstone of building a loyal and productive workforce. Employee benefit programs are one of the best ways to ensure that. In fact, 75% of employees reported they’re more likely to stay with their employer because of their benefit program. But how do employee benefits survey...

Email Survey Guide: Go From Inbox to Insight in 2026

Written by Emma David Updated: 22 Oct, 2025

Whether you’re building a product, running a training session, hosting a webinar, or leading a team, you can’t afford to guess what people think. That’s why I still swear by email surveys—simple forms sent right after a key moment (a purchase, a support chat, a webinar). They’re old school, sure—but when done right, with smart...

Customer Feedback Loop: How to Create and Close it

Written by Emma David Updated: 17 Oct, 2024

The secret to creating a positive customer experience is to listen to your customer’s feedback and leverage it to improve your products and services. That’s where the customer feedback loop fits in. And we all know that a positive customer experience is the sure-shot way of driving customer loyalty and turning passive into promoters. A...

NPS Email Templates That Get Replies

Written by Emma David Updated: 22 Oct, 2025

Every founder dreams of customers who rave about their products and bring friends along. That’s loyalty money can’t buy—or can it? However, here’s the harsh truth: ignoring unhappy customers can be costly. Bain & Company worked with Dell and learned that a meager 15% of NPS detractors, or unhappy customers, resulted in a loss of...

20 Best Voice of the Customer (VoC) Tools for 2026

Written by Emma David Updated: 19 Jan, 2026

In today’s customer-centric environment, merely placing a product in the market is not enough. As a business, you must be on your toes to implement any change the customer seeks in real-time. But how do you find out what the customer wants? Relax. It’s not rocket science! Identifying what the customer wants can be as...