Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

Number of Questions in a Questionnaire: Data-Backed Guide

Written by Updated: 22 Oct, 2025
“How many questions should I include in my survey?” “With limited survey questions, will I be able to collect enough information from my target audience?” “Or, will a large number of questions tire my customers and make them drop out of my survey?” You might have faced the above dilemmas while creating a survey. As...
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How to Use Screening Survey Questions Like a Pro

Written by Updated: 31 Jul, 2024
Finding the right target audience for your survey can make a valuable difference between collecting relevant data and pilling heaps of unrelatable answers. If you cannot spot your right audience you will end up collecting irrelevant, vague, and inaccurate data for your research.  This is where screening survey questions come to your rescue! Screening survey...
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Advantages and Disadvantages of Customer Surveys Explained

Written by Updated: 22 Oct, 2025
According to Vince Lombardi, it takes months to find a customer but seconds to lose one. Hence, customer satisfaction at every point of the customer journey should be the number one priority for any organization. Customer feedback is one of the easiest ways to understand customer satisfaction. Are they happy with your products and services?...
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Problems With Surveys You Can Fix Today

Written by Updated: 22 Oct, 2025
The telephone company solved John’s complaint within 24 hours. Hence, he was more than happy to respond to a follow up customer survey. Question 1: How would you rate your overall customer service interaction? { John gives a five star!} Question 2: What attributes did you like the most about our customer service representative? (minimum...
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Matrix Survey: Definition, Examples & How to Build

Written by Updated: 22 Oct, 2025
Tired of low response rates to your surveys? Matrix survey questions might be the solution! By clustering related queries in a row-column format, these questions reduce redundancy and keep surveys concise—ideally under 5 minutes. This approach not only makes the survey process quicker but also more engaging for respondents. Let’s explore how matrix survey questions...
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How to Calculate Customer Effort Score to Grow Your Business

Written by Updated: 12 Aug, 2024
Imagine there is a customer browsing your product page for a while. The customer explores the product images, scans through the features, checks the pricing, and hits the ‘Buy now’ button.  After encountering multiple slow loading pages, the customer leaves without making the purchase. Now, what went wrong?  The customer did not have a seamless...
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How to Collect Website Feedback

Written by Updated: 8 Oct, 2025
Let’s consider a scenario. You send an email to your customers asking for their feedback. You are confident about the response because you have added all the possible questions. But, one week down the line…. You receive the responses – hardly any numbers! You scratch your head thinking about the errors, and your enthusiasm goes...
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What Are Product Survey Questions? [Guide + Examples]

Written by Updated: 12 Aug, 2024
Product survey questions are your best bet to really get inside your target users’ heads, helping you craft offerings that hit the mark. As a product manager, using these insights lets you build solutions that truly resonate with your audience and, ultimately, boost your business. You can see a great example of this in this...
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Measuring and Improving Service Quality: 6 Ways That Work

Written by Updated: 15 Oct, 2025
Your brand philosophy might have its roots in creating top-notch products or services. But can you really deliver in the long run if the service quality is ignored?  Poor service quality can cost your business, whether you are a month old startup or a decade old enterprise. “33% of Americans say they’ll consider switching companies...
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How to Use Open-Ended Survey Questions: Tips, Advantages & Examples

Written by Updated: 28 Aug, 2025
Imagine you’re having a conversation with a friend. To find out how they are, do you hand them a list of yes/no checkboxes or multiple-choice options? Of course not. You ask, listen, and let them describe their experience in their own words. This is exactly the idea behind using open-ended survey questions.  When you let...
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