Emma David, Author at ProProfs Survey Blog

Articles by Emma David

14 Best Online Survey Tools for Businesses in 2026

Written by Emma David Updated: 19 Jan, 2026

Want to truly understand your customers? The first step is finding the right online survey tool. But with so many options, choosing the best one for your needs can be challenging. I’ve been there and done that, which is why I’ve compiled a list of the top survey tools based on my experience. I’ll break...

10 Best Academic Survey Software for 2026

Written by Emma David Updated: 19 Jan, 2026

Although Jotform is an excellent option available today for creating various forms, this tool is not made for everybody. The tool comes with its drawback that may not fit your needs. Also, it’s always a good option to explore better and more robust survey platforms for all your data collection needs. This is why in...

Surveys vs Questionnaires: Compare the Differences

Written by Emma David Updated: 12 Feb, 2025

Many businesses interchangeably use the terms questionnaires and survey. But there is a huge difference between surveys and questionnaires. Let’s have a look. Consider the following scenario: You want to collect the customers’ demographic information to segment them based on age. Will you prepare a questionnaire or survey in this scenario? In this situation, you...

Customer Satisfaction Survey [2026 Quick Guide with Questions]

Written by Emma David Updated: 12 Aug, 2024

Imagine this scenario: You have launched a new product and are confident in your creation. However, after a few weeks of sales, you notice a decline in customer interest. You don’t know what’s causing the issue, but something needs to change. Now, how do you figure out what it is? That’s where customer satisfaction survey...

100+ Customer Satisfaction Survey Questions: A Roadmap to Brand Success

Written by Emma David Updated: 20 Mar, 2025

“A satisfied customer is the best business strategy of all.” – Michael LeBoeuf. Sounds about right, doesn’t it? To succeed in business, you need great products and top-notch services – that’s common knowledge. But what ensures you stay there, at the top? The answer is customer satisfaction, and what better way to gauge it than...

Close Ended Questions: A Complete Guide With Types & Examples

Reviewed by Oneisha Wiggins, Customer Experience Subject Matter Expert Written by Emma David Updated: 21 Apr, 2025

Close ended questions stand out as a powerful tool for gathering clear, concise data. They offer respondents straightforward options, making it easier to analyze and understand the collective voice of your audience. The questions in a close ended survey are direct, offering respondents a set of fixed answers. This simplicity is their strength, providing clear,...

Reviewed by Oneisha Wiggins, Customer Experience Subject Matter Expert Written by Emma David Updated: 15 Oct, 2025

Ever wondered how we know which country is the happiest in the world? It’s not just guesswork—it’s the power of quantitative research! By asking well-formulated quantitative research questions that measure life satisfaction, social support, income, and health, researchers can rank countries and decide who comes on top. This is just one example of how quantitative...

20 Effective Strategies to Increase Customer Retention in 2026

Written by Emma David Updated: 8 Oct, 2025

Looking to implement customer retention strategies? Read this guide. Have you ever wondered why there is no increase in your overall business revenue despite frequently acquiring new customers? This may be due to the fact that your old customers are not coming back to buy your products or services. Modern-day businesses primarily focus on attracting...

Multiple Choice Questions: Types, Tips & Examples

Reviewed by Oneisha Wiggins, Customer Experience Subject Matter Expert Written by Emma David Updated: 22 Oct, 2025

Whether it is choosing your next holiday destination or an ice cream flavor, making a choice is sometimes the most difficult thing in life. However, if there is anything that can make such decisions easier, it is a list of options. Well, multiple-choice questions are about that! A well-framed multiple-choice question survey follows a structured format,...

Qualitative Research Questions That Unearth Insight

Reviewed by Oneisha Wiggins, Customer Experience Subject Matter Expert Written by Emma David Updated: 22 Oct, 2025

Qualitative research questions focus on depth and quality, exploring the “why and how” behind decisions, without relying on statistical tools. Unlike quantitative research, which aims to collect tangible, measurable data from a broader demographic, qualitative analysis involves smaller, focused datasets, identifying patterns for insights. The information collected by qualitative surveys can vary from text to...