Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

Customer Touchpoints 101: Identify and Leverage Your Touchpoints Efficiently

Written by Updated: 14 Oct, 2024
What Is a Customer Touchpoint? A touchpoint is where interaction occurs between the brand and the customer.  Turn the clock back a few decades ago, and these interactions were limited and easy to track. However, the current scenario is not that simple in terms of interactions. Marketing, PR, third-party sites, online reviews, etc. have scaled...
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How to Create a Questionnaire: Get Real Answers (Not Guesswork)

Written by Updated: 19 Jan, 2026
I’ve built enough questionnaires over the years to know how frustrating it is when they don’t work. You spend time putting it together, send it out, and then… either no one responds, or the answers you get are vague, biased, or completely unusable. It’s not that people don’t want to help — it’s that most...
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How to Engage Your Customers in the Time of COVID-19

Written by Updated: 12 Aug, 2024
The COVID-19 pandemic continues to spread like wildfire, taking people’s lives, and severely impacting various economies across the globe. From the biggest MNCs to new startups, businesses are getting chills down their spine as the road ahead seems to be full of unprecedented challenges. What about your customers? You need to realize that although people...
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What Is the Difference Between CSAT, CES, and NPS? Pros & Cons Explained

Written by Updated: 12 Aug, 2024
Are you just thinking about starting your own business? Or are you already working on growing one? No matter what your perspective is, so far, you’re probably aware of how unpredictable and demanding the modern market may be. Opposite to the old-fashioned concept of commerce, modern ways of doing business (and particularly e-commerce!) go far...
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50+ Inspirational Customer Satisfaction Quotes From Experts

Written by Updated: 12 Aug, 2024
An interpretation of the “80/20 Rule” given by Italian economist Vilfredo Paret stated that “80% of your company’s sales come from 20% of your customers”. This adage is long being used as an incredible tool for business growth. To increase sales and boost revenue, companies have to make efforts to identify the characteristics of the...
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How to Write Event Survey Questions: Guide With Examples & Best Practices

Written by Updated: 12 Feb, 2025
Businesses, big and small, are leveraging the power of holding live events to maximize brand value, drive revenue, and improve customer experience. A 2019 Bizzabo report suggests that events can outperform other marketing strategies, including content marketing, digital advertising, and email campaigns. But how do you determine whether your event was a success or a...
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How to Use Surveys for Content Marketing

Written by Updated: 1 Apr, 2024
If the content is the king, it owes its realm to good customer feedback. With the in-depth knowledge of the user’s perspective, the content marketing strategy gets closer to its goals, and online surveys are great to obtain this knowledge. The more you know about the expectations and necessities of your customers, the more valuable...
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Why Customer Satisfaction Survey Is Important For Business Growth

Written by Updated: 9 Aug, 2024
Can you imagine the mindset of customers who are satisfied with a business? After a negative experience, certain emotions come to the forefront, which can be-Frustration, disappointment, and disrespect.  The impact of these emotional outbursts is immediately seen on a brand’s sales and performance. Let us understand what does the word satisfaction implies for a...
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What Is Survey Software? Types & Benefits of a Survey Tool

Written by Updated: 12 Aug, 2024
No matter if you run a million-dollar business or are an employee, the chances are that you have come across a survey at some point in your life. Be it rating your overall experience of staying at a 5-star hotel in Vegas or simply rating your Uber driver, we have all been there and done...
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