Emma David

If you are reading this blog, you might already have an idea about NPS( Net Promoter Score), a highly used customer satisfaction metric. This article will help you understand why you need a Net Promoter Score (NPS) survey software to make the most of this metric. For this reason, you need to first learn about...

Did you know that 64% of modern consumers care less about the price if they are getting the best customer experience? As a result, companies are adopting a customer-centric approach to find out what customers like and what they don’t. This has made modern buyers highly demanding.   Buyers today expect to have multiple touchpoints with...

Bill Gates, the wealthiest business tycoon, said, “Your most unhappy customers are your biggest source of learning”. Bill might be running one of the biggest companies that the world has ever seen; however, he too has to deal with unsatisfied and complaining customers.  According to a study conducted by Walker, customer experience will become the...

Wouldn’t it be great if all your favorite brands could be at your beck and call? Wouldn’t you love to get your woes sorted and queries answered in real-time? Thanks to the wonder that Digital Marketing is, all of this is now possible. Brands are taking an increasing interest and making efforts to enhance the...

Everyone says that customer support used to be easy. Now, note the past tense in that. For an 18th century blacksmith, the questions and concerns from customers were pretty simple. Solutions came easily too. At least it was obvious that customers would simply walk to the store whenever they needed support.  And then came the...

Every single company in the world wishes to offer delightful customer service.  But, a lot of companies don’t have a plan in place when things go wrong during the customer service process. Let’s take an example. In 2017 a shocking incident came to light when it was reported that a 69-year-old Kentucky doctor, David Dao,...

With so many options in the market, brands find it challenging to cultivate long term business relationships with their customers. They know that once established, success is guaranteed. With strong customer relationships in place, a business gets to: Increase customer base Boost sales Improve business potential But for a brand to reach that level, earning...